Christine A. Moore, Managing Partner, RAUS Global – Medium

Christine A. Moore, Managing Partner, RAUS Global

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Unlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International…

In the fast-paced world of marketing, staying ahead of the curve and fostering creativity is essential for success. This is true for…

Jun 6, 2023

Unlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International…

Jun 6, 2023

Advertising Week New York 2025: The year Curation, AI, and Measurement found common ground

written for marketing procurement leaders navigating the new era of curated buying, AI partnerships, and outcome-based media.

Oct 22

Advertising Week New York 2025: The year Curation, AI, and Measurement found common ground

Oct 22

The Future Is Flexible: How Procurement Can Scale Agency Value Without Adding Cost

For years, the marketing procurement community has been balancing two opposing forces — the need for flexibility and the pressure for…

Oct 14

The Future Is Flexible: How Procurement Can Scale Agency Value Without Adding Cost

Oct 14

Trusted signals, commercial power: Procurement’s new role

Procurement’s next commercial mandate

Sep 7

Trusted signals, commercial power: Procurement’s new role

Sep 7

The category you rarely benchmarked — but should have

Why PR is a critical input to AI — and a strategic imperative for sourcing teams

Aug 1

The category you rarely benchmarked — but should have

Aug 1

A Conference of Two Halves: Peer Exchange, But Where’s the Industry Dialogue?

ProcureCon Marketing returns November 17–19 in Austin, bringing together brand-side marketing procurement leaders from across industries to…

Jul 27

A Conference of Two Halves: Peer Exchange, But Where’s the Industry Dialogue?

Jul 27

From reliance to resilience: why modern procurement uses consultants differently

While consulting as a service has long been positioned as a lever for problem-solving and speed, there’s growing pressure on providers to…

Jul 8

From reliance to resilience: why modern procurement uses consultants differently

Jul 8

Behind the Curtain: How Procurement Quietly Powers the Agency Pitch

Agency pitches have long been the domain of marketing — center stage moments where creative spark, brand ambition, and polished decks…

Jun 3

Behind the Curtain: How Procurement Quietly Powers the Agency Pitch

Jun 3

From Lone Wolves to High-Impact Packs — Lessons from the 2025 “Lone Wolf” Procurement Conference

If you walked into Procurement Foundry’s “Lone Wolf” conference in the big apple (held the third week of May) expecting a quiet gathering…

Jun 2

From Lone Wolves to High-Impact Packs — Lessons from the 2025 “Lone Wolf” Procurement Conference

Jun 2

Buying Creativity: What 2025’s Advertising-M&A Wave Means for Marketing Procurement

At RAUS Global, we spend time following the deals across the advertising industry because we believe new trends can be spotted before…

May 31

Buying Creativity: What 2025’s Advertising-M&A Wave Means for Marketing Procurement

May 31

Christine A. Moore, Managing Partner, RAUS Global

Christine A. Moore, Managing Partner, RAUS Global

Driving transparency and collaboration across marketing procurement, finance and internal audit

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