Christine A. Moore, Managing Partner, RAUS Global – Medium

Christine A. Moore, Managing Partner, RAUS Global

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Unlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International…

In the fast-paced world of marketing, staying ahead of the curve and fostering creativity is essential for success. This is true for…

Jun 6, 2023

Unlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International…

Jun 6, 2023

Field Guide for Marketing-Procurement Leaders, inspired by Denis Budniewski’s ANA AFM Masterclass

There are conference sessions you attend out of courtesy and those that strike a chord and linger with you long after the sessions ends…

1d ago

Field Guide for Marketing-Procurement Leaders, inspired by Denis Budniewski’s ANA AFM Masterclass

1d ago

How Agencies Frame Partnership in a Procurement-First World

For us at RAUS Global, who are long time (read 19 years) veterans of the ANA Advertising Financial Management Conference (AFM), it is…

1d ago

How Agencies Frame Partnership in a Procurement-First World

1d ago

It Takes a Village: Rethinking Procurement and Agency Partnership

At the 2025 ANA Advertising Financial Management Conference, one of the most cross-reaching sessions came not from a keynote or case study…

5d ago

It Takes a Village: Rethinking Procurement and Agency Partnership

5d ago

The Real Takeaways from ANA AFM 2025: Value, Voice, and Visibility

Reflecting on this year’s ANA Advertising Financial Management Conference, my focus is on the deeper aspects, rather than the glitzy…

May 6

The Real Takeaways from ANA AFM 2025: Value, Voice, and Visibility

May 6

Breaking Up With Traditional Pitches: It’s Not Me, It’s Definitely You.

Over the past few months, there has been a lively and important discussion around the most effective methods for selecting new marketing…

Mar 27

Breaking Up With Traditional Pitches: It’s Not Me, It’s Definitely You.

Mar 27

The Latest Frontier: Retail Media

Navigating Retail Media Networks: Maximizing Transparency and Strategic Value

Mar 22

The Latest Frontier: Retail Media

Mar 22

Unlocking AI’s Potential: Navigating Transparency and Compensation in Agency Relationships

Artificial Intelligence (AI) is rapidly reshaping the landscape of marketing and agency compensation, prompting large discussions about…

Mar 22

Unlocking AI’s Potential: Navigating Transparency and Compensation in Agency Relationships

Mar 22

Breaking Barriers: Women Leading the Future of Marketing Procurement.

The Women in Marketing Procurement Forum, hosted by RAUS Global and AlixPartners on March 11, 2025, marked International Women’s Day with a…

Mar 22

Breaking Barriers: Women Leading the Future of Marketing Procurement.

Mar 22

From Grit to Greatness: Kat’s Path to the ANA AFM Stage and the Future of Marketing Procurement

Kat (aka Kathryn Higgins Budzien, Director of Marketing & Sales Procurement at Post Holdings) and I met at an ANA AFM conference, she was…

Mar 20

From Grit to Greatness: Kat’s Path to the ANA AFM Stage and the Future of Marketing Procurement

Mar 20

Christine A. Moore, Managing Partner, RAUS Global

Christine A. Moore, Managing Partner, RAUS Global

Driving transparency and collaboration across marketing procurement, finance and internal audit

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