Christine A. Moore, Managing Partner, RAUS Global – Medium

Christine A. Moore, Managing Partner, RAUS Global

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Unlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International…

In the fast-paced world of marketing, staying ahead of the curve and fostering creativity is essential for success. This is true for…

Jun 6, 2023

Unlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International…

Jun 6, 2023

Behind the Curtain: How Procurement Quietly Powers the Agency Pitch

Agency pitches have long been the domain of marketing — center stage moments where creative spark, brand ambition, and polished decks…

Jun 3

Behind the Curtain: How Procurement Quietly Powers the Agency Pitch

Jun 3

From Lone Wolves to High-Impact Packs — Lessons from the 2025 “Lone Wolf” Procurement Conference

If you walked into Procurement Foundry’s “Lone Wolf” conference in the big apple (held the third week of May) expecting a quiet gathering…

Jun 2

From Lone Wolves to High-Impact Packs — Lessons from the 2025 “Lone Wolf” Procurement Conference

Jun 2

Buying Creativity: What 2025’s Advertising-M&A Wave Means for Marketing Procurement

At RAUS Global, we spend time following the deals across the advertising industry because we believe new trends can be spotted before…

May 31

Buying Creativity: What 2025’s Advertising-M&A Wave Means for Marketing Procurement

May 31

Field Guide for Marketing-Procurement Leaders, inspired by Denis Budniewski’s ANA AFM Masterclass

There are conference sessions you attend out of courtesy and those that strike a chord and linger with you long after the sessions ends…

May 12

Field Guide for Marketing-Procurement Leaders, inspired by Denis Budniewski’s ANA AFM Masterclass

May 12

How Agencies Frame Partnership in a Procurement-First World

For us at RAUS Global, who are long time (read 19 years) veterans of the ANA Advertising Financial Management Conference (AFM), it is…

May 12

How Agencies Frame Partnership in a Procurement-First World

May 12

It Takes a Village: Rethinking Procurement and Agency Partnership

At the 2025 ANA Advertising Financial Management Conference, one of the most cross-reaching sessions came not from a keynote or case study…

May 8

It Takes a Village: Rethinking Procurement and Agency Partnership

May 8

The Real Takeaways from ANA AFM 2025: Value, Voice, and Visibility

Reflecting on this year’s ANA Advertising Financial Management Conference, my focus is on the deeper aspects, rather than the glitzy…

May 6

The Real Takeaways from ANA AFM 2025: Value, Voice, and Visibility

May 6

Breaking Up With Traditional Pitches: It’s Not Me, It’s Definitely You.

Over the past few months, there has been a lively and important discussion around the most effective methods for selecting new marketing…

Mar 27

Breaking Up With Traditional Pitches: It’s Not Me, It’s Definitely You.

Mar 27

The Latest Frontier: Retail Media

Navigating Retail Media Networks: Maximizing Transparency and Strategic Value

Mar 22

The Latest Frontier: Retail Media

Mar 22

Christine A. Moore, Managing Partner, RAUS Global

Christine A. Moore, Managing Partner, RAUS Global

Driving transparency and collaboration across marketing procurement, finance and internal audit

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