PinnedChristine A. Moore, Managing Partner, RAUS GlobalUnlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International…In the fast-paced world of marketing, staying ahead of the curve and fostering creativity is essential for success. This is true for…3 min read·Jun 6, 2023----
Christine A. Moore, Managing Partner, RAUS GlobalGender disparity in early promotions set the stage for women careersAccording to a McKinsey report on Women in the Workplace issued October 5, 2023, the gender disparity in early promotions within…2 min read·May 2, 2024----
Christine A. Moore, Managing Partner, RAUS GlobalCrafting a Winning RFP: A Guide to Finding the Right Agency PartnerWhen embarking on the journey to find a new marketing agency, the Request for Proposal (RFP) process often serves as your first interaction…7 min read·Mar 25, 2024----
Christine A. Moore, Managing Partner, RAUS GlobalCharting Your Path: Strategic Advice for Women from a Corporate VeteranAs a seasoned female executive, guiding younger female colleagues through their career journey involves sharing wisdom, experiences, and…2 min read·Mar 7, 2024----
Christine A. Moore, Managing Partner, RAUS GlobalRetail Media 101: How Retail Media Industry Players Generate RevenuesUS omnichannel retail media ad spend will total $59.98 billion in 2024, a growth of 28.6% YoY, according to an October 2023 eMarketer…5 min read·Feb 20, 2024----
Christine A. Moore, Managing Partner, RAUS GlobalRetail Media 101: The good, the bad and the uglyA Retail Media Network (RMN) is a platform allowing brands to advertise directly to consumers within a retail ecosystem. This ecosystem can…4 min read·Feb 20, 2024----
Christine A. Moore, Managing Partner, RAUS GlobalLeveraging Marketing Procurement for Enhanced Value in VC and Private Equity Firmsby Christine Moore, Managing Partner at RAUS Global.3 min read·Feb 18, 2024----
Christine A. Moore, Managing Partner, RAUS GlobalEnhancing Marketing ROI through Contractual Audits: Insights for Marketing ExecutivesIn today’s complex marketing ecosystem, transparency and compliance with agency partners are not just operational necessities but strategic…2 min read·Feb 17, 2024----
Christine A. Moore, Managing Partner, RAUS Global2024 trends in Marketing Procurement — from 10,000 feetby Christine Moore, Managing Partner, RAUS Global3 min read·Feb 16, 2024----
Christine A. Moore, Managing Partner, RAUS GlobalNavigating the Complex Landscape of Programmatic AdvertisingSolutions for Common Pitfalls3 min read·Feb 14, 2024----