PinnedUnlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International…In the fast-paced world of marketing, staying ahead of the curve and fostering creativity is essential for success. This is true for…Jun 6, 2023Jun 6, 2023
ProcureCon Power Picks: The Essential Sessions for Marketing Procurement ProsAs the marketing procurement community converges in Los Angeles for ProcureCon Marketing 2024, a packed agenda awaits. For those ready to…Nov 2Nov 2
From Transactions to Trust: How Procurement Can Power Up Influencer MarketingInfluencer Marketing’s Growing Role in Procurement: A Deep DiveNov 2Nov 2
How generative AI is Changing Agency Compensation Models.Generative Artificial Intelligence (g-AI) is rapidly transforming the landscape of marketing procurement, influencing everything from…Oct 23Oct 23
Generative AI Adoption in Marketing: Top Skills Every Marketer Needs to Stay Ahead.an article in our “AI and the world” series by RAUS Global.Oct 22Oct 22
Trends in Ad Production: Navigating Fragmentation, Consolidation, and Technological InnovationThe advertising production landscape is evolving rapidly. Brands, agencies, and production companies are navigating new challenges, from…Oct 22Oct 22
The Power of Women’s Leadership: Shaping a Future Through Resilience, Innovation, and CollaborationIn today’s rapidly evolving world, the role of professional women is not just essential — it’s transformative. As industries face…Sep 26Sep 26
Purpose-Driven Agendas: Aligning Profit with SustainabilityAttending the Female Quotient Lounge at Climate Week NYC, held at Deloitte’s NYC offices, provided a valuable opportunity to step away from…Sep 25Sep 25
Innovations and Best Practices in Marketing EffectivenessIn the dynamic world of marketing, innovation and strategic integration are crucial for driving business value. Kasha, the Chief Media…Sep 18Sep 18