PinnedUnlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International…In the fast-paced world of marketing, staying ahead of the curve and fostering creativity is essential for success. This is true for…Jun 6, 2023Jun 6, 2023
Managing an Agency Transition: Key Takeaways and InsightsAgency transitions can feel like orchestrating a symphony with a dozen conductors — challenging, intricate, and often prone to missteps…Dec 17Dec 17
Turning Vendors into Partners: Mastering Media Agency CollaborationAttending the panel on “Making Your Media Agency Work for You” at the Procurecon Marketing 2024 felt like an insightful crash course in the…Nov 26Nov 26
Embracing AI in Marketing Procurement: Balancing Innovation, Ethics, and StrategyProcurecon Marketing 2024 — Panel Review: “The Intersection of Marketing, Procurement, and AI: What Have We Accomplished and Where Are We…Nov 26Nov 26
Ask the Experts: Insights on AI, Procurement, and Building Smarter Strategies.Ask the Experts Panel: Navigating the Intersection of AI, Procurement, and Brand IntegrityNov 261Nov 261
The Swiss Army knife of modern marketing procurementMarketing technology (MarTech) has emerged as the Swiss Army knife of modern business strategies, combining tools that promise efficiency…Nov 22Nov 22
Procurement Unplugged: Mastering Metrics, Media, and Marketing MojoA summary of the first day at Procurecon Marketing 2024Nov 22Nov 22
ProcureCon Power Picks: The Essential Sessions for Marketing Procurement ProsAs the marketing procurement community converges in Los Angeles for ProcureCon Marketing 2024, a packed agenda awaits. For those ready to…Nov 2Nov 2
From Transactions to Trust: How Procurement Can Power Up Influencer MarketingInfluencer Marketing’s Growing Role in Procurement: A Deep DiveNov 2Nov 2
How generative AI is Changing Agency Compensation Models.Generative Artificial Intelligence (g-AI) is rapidly transforming the landscape of marketing procurement, influencing everything from…Oct 23Oct 23